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Following the popular ALS Ice Bucket Challenge, which saw the likes of Anna Wintour, Kim Kardashian, Britney Spears to name but a few dumping a bucket of ice water over them, UNICEF is trying the same technique. I saw a post from supermodel Naomi Campbell on Instagram, looking beautiful and I realised that she had just woken up. Well, obviously with the hashtag #WAKEUPCALL I knew it was the next thing that a slew of celebs would be jumping on. I’ve just seen Paris Hilton,  Tom Hiddleston and Shane Warne’s “I Woke Up Like This” selfies.

Pictures are posted with the hashtag #WAKEUPCALL #UNICEF Text SYRIA to 70007 (to give £5) or http://www.wakeupcall.org.uk – with each person nominating three others to do the same. Look, I don’t mind bringing awareness to this cause if people are donating money. Let’s see how this new ALS Ice Bucket Challenge goes.

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